Con un comunicato ufficiale, Yamaha annuncia il lancio di un proprio marchio nel mercato delle biciclette a pedalata assistita. In occasione di Interbike, il noto evento fieristico della bici in programma a Las Vegas dal 20 al 22 settembre, lancerà il suo brand Yamaha Power Assist Bicycles e nello stand Yamaha sarà possibile visionare i primi prototipi di motore Yamaha.
Non si tratta di una vera e propria novità, dal momento che Yamaha Motor Company Ltd. (YMC) ha lanciato la sua prima bicicletta a pedalata assistita già nel 1993 e da allora ha prodotto oltre 4 milioni di esemplari dell’unità di trasmissione e ha venduto più di 2 milioni di biciclette Yamaha a pedalata assistita.
Il lancio nella produzione delle prime biciclette Yamaha Power Assist è previsto negli Stati Uniti a partire dal 2018.
Di seguito il comunicato stampa ufficiale:
CYPRESS, CA–(Marketwired – September 12, 2017) – Yamaha Motor Corp., USA, announced today it will enter the U.S. electric bicycle market in 2018.
Yamaha will launch its “Yamaha Power Assist Bicycles” brand to the U.S. at Interbike, the largest bicycle trade event in North America. Yamaha invites bicycle retailers to visit its booth at Interbike in Las Vegas, September 20-22, 2017, for a first opportunity to view prototype models, as the company establishes relationships with specific retailers currently servicing cycling consumers.
“Yamaha has been a pioneer, inventor, and innovator in electric bicycles for more than two decades,”said Terry Okawa, President, Yamaha Motor Corp., U.S.A.
Yamaha Motor Company, Ltd. (YMC) launched the world’s first electrically power assisted bicycle in 1993 and has since produced more than 4 million drive units and sold over 2 million Yamaha power assist bicycles. YMC supplies class-leading e-Bike Systems to select OEM partners worldwide.
“Everyone at Yamaha is excited to be entering the rapidly expanding U.S. e-Bike market and sharing Yamaha’s passion for exciting products and legendary product performance, innovative design, quality and reliability with the growing e-Bike audience,” said Rob Trester, Division Manager, New Business Development Division which is launching the Yamaha Power Assist Bicycles brand.
Yamaha’s Power Assist Bicycles are scheduled to be available at U.S. dealers starting in 2018.
